According to the “Outdoor Recreation Participation Topline Report of 2014”, both SUP and Kayak Fishing are experiencing huge increases in participation. In fact, these activities are ranked 3rd and 4th fastest trending sports in the outdoor industry. This report confirms two assumptions we made when we founded SUPonthefly. First, the stand up paddle board industry is exploding. SUPs provide water access to people who have never been able to logistically and economically get out on our lakes, rivers and oceans. SUP is changing the face of recreational water use. Second, fishermen are actively seeking a lightweight, agile, self-sufficient means to access fish. Read more…..